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About Us

Standard Brands invented the kerosene firelighter in 1936 and today, our value for money Sunny Jim products are designed to make lighting a fire or barbecue easier than ever.


Sunny Jim has been an established brand in Northern Ireland for 50 years and today it is Northern Ireland’s biggest value firelighter. The roots of our company stretch back over 200 years.

The Sunny Jim ‘Big Value’ range offers a variety of fast and reliable firelighting solutions at an appealing price. Combining outstanding burn time with value for money, the comprehensive range includes block and wrapped firelighters to start your fire/BBQ, and a firelog for instant ambience when time is of the essence. Formulated to light even the most difficult of fuels and with an offering for every occasion, there really is no other value for money ignition range like Sunny Jim.

Factory 1956

Factory Now

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